Cart 0

About us

97 was founded as a collective of designers and artists with a shared passion for handmade and ethically produced clothing, jewelry, and accessories. With the current times, we believe that wellness and self-care are more important than ever. That’s why 97 is teaming up with a w i n d o w and Various Projects to create a retail environment with a focus on community, wellness, and women’s self-care. The collaboration brings together innovative designers and artists who have a holistic and mindful approach to their work.

We are also excited to announce the opening of the 97 Wellness Club, an oasis of health, healing and beauty. The club will offer a variety of holistic practices including reiki, acupuncture, sound healing, meditation as well as lectures and workshops. 97 will feature brands including Slow and Steady Wins the Race, Audrey Louise Reynolds, who works with her own natural dyes and infuses the clothing with reiki energy and wellness products by Sun Potion, Moon Juice, CAP Beauty, and objects by Various Projects.